Even when kept under conscious control, it is important to acknowledge that the kind of mental manipulation that propaganda involves is inherently subhuman. It is therefore to be rejected on every level as a means of achieving one’s goals. It does not matter whom the technique of propaganda is applied to, it is unacceptable because it seeks to coerce the will not through the mind but by short-circuiting the mind. It achieves its end by bypassing the consciousness of the person and directing them toward an end of which they are unaware, incapable of understanding, or cannot reasonably resist.
The result is that the human subject is turned into an object, which is to say, into a mere means to an end. According to any morality which acknowledges the freedom of the will and the dignity of the person, this sort of degradation is a crime even to one’s enemies. And yet we open ourselves to this daily from many directions.
Make no mistake, every time you turn on the television, every time you watch or hear “the news,” know that you are unleashing this technique upon yourself, and be on your guard.