This involves orchestrating a coordinated effort to present the same few, simple points to a population, ceaselessly and from all directions. It involves incorporating all media formats including newspaper, television and radio. Jacques Ellul called this process “encirclement”; I call it “pulverization by the media.” It is similar to what is called “classical conditioning” in psychology, because it plants and reinforces associations by combinations of the various other techniques, such as ad nauseum.
Adolf Hitler said: “The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly—it must confine itself to a few points and repeat them over and over.”
The media machines of today have taken Hitler’s advice to heart. The key to this technique is relentlessness: No one must have a moment’s peace in order to find himself in the din.