This Dark Age

A manual for life in the modern world.

By Daniel Schwindt

Mass media as an apparatus for propaganda

We can conclude with a note on the press. In short, there is no such thing: there is only the machinery of propaganda. Here as everywhere the laws of subversion have transformed a mechanism designed for truth into one which perpetuates deceit. Here again you must maintain the proper perspective: the information given you by the media will always be useless, even malicious, in the raw form in which it will come to you. Until you work upon it, disseminating its half-truth, its misinterpretation, and its grossly misplaced emphasis, which will inevitably tinge everything which passes through its machinery, it can offer you no sustenance. In fact, the degradation of the press has gone so far that you will have to think long and hard about whether it is even worth the effort to make of it something useful, asking yourself if it is not wiser to discard it completely, as Spengler suggested, writing that:

“To-day we live so cowed under the bombardment of this intellectual artillery (the media) that hardly anyone can attain to the inward detachment that is required for a clear view of the monstrous drama. The will-to-power operating under a pure democratic disguise has finished off its masterpiece so well that the object’s sense of freedom is actually flattered by the most thorough-going enslavement that has ever existed”

The media today exists for no other social function that to allow the audience to be informed about everything without understanding anything.

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