This Dark Age

A manual for life in the modern world.

By Daniel Schwindt

Propaganda does not require unity

Because propaganda thrives on disorder and confusion within the mob, it does not, as one would assume from watching movies about brainwashing and manipulation, have to be carried out with precise planning and through flawless execution. Remember, propaganda operates through confusion, and through relentless conditioning achieves its ends. It does not need a “plan,” because it does not need a planner. There may be a multiplicity of parties and organizations each employing the same means to batter the subject population with conflicting ideas, undermining each other’s particular agenda at every turn. No matter. This does not change the nature of the propagandistic climate, for it is not characterized by calculated ends, but by a conflagration of nervous agitation and mental bewilderment, suppressing man’s higher faculties in favor of irrational impulse and, more specifically, conditioned reflex.

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