This Dark Age

A manual for life in the modern world.

By Daniel Schwindt

This Dark Age is now available in paperback on Amazon. The print version is MUCH cleaner than this online version, which is largely unedited and has fallen by the wayside as the project has grown. If you’ve appreciated my writing, please consider leaving a review on the relevant paperback volumes. The print edition also includes new sections (Military History, War Psychology, Dogmatic Theology).

Volume 1 | Volume 2 | Volume 3| Volume 4 | Volume 5 | Volume 6

Propaganda is self-inflicted based on a need

Propaganda, once unleashed, creates in society a need for more propaganda. First the concern of the citizen is inflamed, and when he finds himself in dire need of opinions and ‘answers’ to allow him to express this concern, and again propaganda presents itself as the answer. In a way, it is like an addictive drug. This is propaganda in its second stage, and it is this type of ‘opinion forming’ propaganda that we see and experience most in the present context.

What is most important to understand now is that once this point is reached propaganda is catering to a population of consumers who need it. They need opinions, for only through opinionating can the democratic citizen find any semblance of peace. In the post-literate age where books no longer matter, the wellspring of opinion is the apparatus of propaganda. This is why Jacques Ellul wrote:

“[O]ne cannot reach through propaganda to those who do not need what it offers. The propagandee is by no means just an innocent victim… There is not just a wicked propagandist at work who sets up means to ensnare the innocent citizen. Rather, there is a citizen who craves propaganda from the bottom of his being and a propagandist who responds to this craving.”

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